February 24, 2023

Podcasting has become so popular over the past few years, and don’t my clients know it!  Most of them have now joined the podcasting world.  To be honest they didn’t have much choice as I told them they needed to, and I only recommend activity that I know will bring results. 

Why has it gained such a large following?

Convenience: Podcasting allows listeners to consume content when they want, whether they are commuting to work, working out, or doing household chores. Unlike live radio or television, podcast episodes can be downloaded and listened to at any time, making them a highly convenient form of education.

Niche content: Podcasting allows you to produce highly targeted content for specific audiences. This means that listeners can find shows that cater to their specific interests and needs. With so many different genres and topics to choose from, there is a podcast for everyone.

Personal connection: Podcasts often feature hosts and guests who share personal stories and insights, creating a sense of connection between the listener and the content creator. This personal touch can make podcasts feel like conversations between friends and can help build a loyal following of listeners.

Lower barriers to entry: Starting a podcast has become increasingly easy and affordable, thanks to advancements in technology and the availability of free or low-cost hosting platforms. This means that more people than ever before can produce and share their own content, leading to a wider variety of voices and perspectives in the podcasting landscape.

But, how can Podcasting generate leads and create opportunities for your business or personal brand?

Building an audience: Podcasting allows you to reach a wide audience with your message and build a loyal following of listeners. By consistently producing high-quality content, you can establish yourself as an authority in your niche and gain the trust and respect of your listeners.

Guest interviews: Inviting guests to your podcast is a great way to expand your network and generate leads. When you interview experts in your field, you not only provide valuable content to your listeners, but also have the opportunity to connect with the guests’ followers and gain exposure to a wider audience.

Promoting products and services: Podcasting provides a platform for you to promote your own products and services. By including calls-to-action in your episodes and offering special deals to your listeners, you can encourage them to become customers and generate revenue for your business.

Sponsorship and advertising: Once you have built a significant audience for your podcast, you can monetise your show by attracting sponsors and advertisers. This can provide a steady stream of income and create opportunities for collaboration with other businesses in your industry.

Networking and collaborations: Podcasting can also help you build relationships with other podcasters, influencers, and thought leaders in your industry. By collaborating with others on joint episodes or cross-promoting each other’s shows, you can expand your reach and create new opportunities for growth.

So, podcasting is easy to set up, easy to produce and can be a powerful tool for generating leads, building an audience, and creating opportunities for your business or personal brand. By consistently producing high-quality content and engaging with your listeners, you can establish yourself as a trusted authority in your niche and open up new doors and opportunities.

Get in touch if you want to know more.

Agility, patience and resourcefulness are what you need.

 April 20, 2020

 Agility, patience and resourcefulness are what you need.

The challenge facing all marketers is how to generate revenue with so much uncertainty.  Today’s reality is quite different than it was just a few months ago, and that means marketing is more critical than ever.  Activity rolled out now could become the most important, impactful and valuable activities in your company/businesses history.

Here are some tips on how you can manage your marketing efforts in the months ahead.

Keep communicating with your customers

It’s business as usual for your customers and partners and they need to hear that message.  Customers need to see that your business is stable. Be consistent and over-communicate during these uncertain times. They will all be online quite frequently, so be where they are, show up and increase your social activity.  Be helpful, add value. Don’t stop.

Create new tactics to execute planned campaigns

Moving forward with any planned activity will demonstrate that your business is surviving through this downturn.  You may have to adapt the activity and execution will likely require new tactics for this new era.  Embrace new tools and technology, and be willing to learn and adapt quickly.  For example, did you have an event planned?  For now, focus on being the best company at hosting virtual/online events.  Presentations, expert panels, coffee breaks, office hours can be virtualised with some creativity and offer opportunities to build connections and relationships with key audiences.

Invest in team relationships

Maintaining your staff’s trust and your own credibility is a top priority during challenging times. Do not lie about the current climate. Tell the truth and most importantly, come together.  If you roll up your sleeves and power through as a team, you will be stronger and more agile in the future.

Shine as a leader

Leaders shine in challenging times, and now is the time to take that role. Your company needs to know that everyone can rely on the marketing team to lead, and then demonstrate that through action. Map out a few examples of activities your team will be launching in the months ahead, and inspire other departments to do the same, and set the example for proactive teamwork to combat this challenging time.

Help, add value and don’t exploit

If you really have an offering that can help your customers through this time, then offer it. If you don’t, then don’t exploit the pandemic for your own gain. Instead, focus on strengthening customer relationships by being helpful and adding value.  Keep front of mind and customers will likely remember your helpfulness when we come out the other side and your brand will be stronger for it.

The Changing Landscape of B2B

 January 4, 2020

It’s fair to say that the sales landscape has changed dramatically, as B2B buyers are more empowered, and have total control over their buying journey in a very competitive marketplace.

It’s now more challenging to move buyers into the sales funnel.

It’s important that sales and marketing teams learn to adapt to their buyers’ journey or lose them to a competitor, who is probably ahead of the game and has already started to integrate new modern sales and marketing techniques.

Historically, the buying process relied heavily on sales to initiate contact and drive conversations. But now calls aren’t being answered, emails aren’t being opened and events aren’t being attended.  Going in ‘cold’, using traditional sales and marketing techniques just isn’t working as a stand-alone activity, as the buyer – who has a short attention span – can choose how they are sold to, the method they want to receive marketing/sales information and when they want to consume it – not when you want them to.