Encouraging your team to share content

 July 10, 2020

Have you thought about encouraging your team to share your posts to expand your reach and engagement with customers and prospects on LinkedIn?
 
We know that people do business with people they know, like and trust. So, on LinkedIn, we should be using personal profiles instead of the company page.
 
Latest stats also confirm that success comes from your team’s profiles rather than business profiles. 
 
People are 3 times more likely to trust content shared by people they know than content shared by brands.
 
People are 8 times more likely to engage with content shared by team members than content shared by brands.
 
People are 24 times more likely to re-share content shared by team members than content shared by brands.
 
So, business pages need a little of help from your team.
 
Just a like, comment or share will help your page content reach your target audience in ways your page can’t achieve on its own.