Marketing – the impact of Coronavirus

 April 27, 2020

My guest blog post this week is by Hayley Meakes.

Last year it was predicted that the UK advertising sector would grow by 6.7{75f288e9ca768cce955a9bb5791c151328b004b83ccd83e596fac878249828cc} in 2020 and end the year worth £24bn.

However, as we all know, things haven’t gone according to plan. The coronavirus pandemic has disrupted every sector, including marketing. The lockdown and social distancing measures that have been put in place by governments around the world have essentially nullified the impact of print and out-of-home advertising and events for brands.

Hayley talks around:

  • How brands are reacting to coronavirus
  • Why brands shouldn’t pull the plug on advertising
  • Why brands need to turn to TV and digital ads
  • The importance of influencer marketing as an awareness channel

You can read the full blog post here